With Dislyxec Poet at Plan X Milan, CB Hoyo does what he does best—breaks the rules, questions value, and makes the art world deeply uncomfortable while laughing at it. This exhibition at Plan X Milan is not just an overwhelming spectacle of 1,500 unique works on paper, but also a reckless market experiment, a farewell performance, and a final act of creative destruction.
For the past decade, Hoyo’s corny quotes have been at the core of his practice—sharp, irreverent, self-aware, and at times, disturbingly real. But this show marks the end of an era. This will be the last time his corny quotes will be commercially available. While he will continue to write them for himself—because, as he puts it, “it’s therapeutic”—he’s reached the point where he’s taken them as far as he wanted in an artistic context. Now, it’s time to move on.
Hoyo floods the gallery walls with works in 50+ colors, framed in 11 different hues, creating a maximalist, visually chaotic, and deliberately overwhelming installation. The pieces range from personal confessions to existential musings, from art world jabs to outright absurdity. Some were scribbled down years ago, others just last week. Together, they form an archive of an artist who built his own mythology out of words—only to tear it down
A Pricing Strategy Designed for Chaos
What truly disrupts the status quo is Hoyo’s pricing system, which completely disregards market norms, hierarchy, and logic. The works are priced anywhere between €1 and €1,500, with no correlation to size, style, or importance. The only way to discover the price is to click on the piece on the website or see it in person.
Some of the most desirable works might be shockingly cheap. Some of the silliest might cost a fortune. It’s a scavenger hunt, a game, and an existential crisis all rolled into one. CB Hoyo Instagram Account: cbhoyo Plan X Instagram Account: planxgallery In a world where galleries limit supply, collectors treat art as stock, and exclusivity dictates value, Dislyxec Poet asks a radical question: What happens when an artist releases too much work at once? Does the market break? Does value disappear? Or does something entirely new emerge?
By over saturating his own market, Hoyo forces collectors, critics, and buyers to confront the illusion of control that defines the contemporary art economy.
The Final Chapter – And a Mic Drop
Beyond its conceptual and financial chaos, Dislyxec Poet is Hoyo’s mic drop moment. The show is a farewell to the corny quote era, a send-off to the format that made him a cult figure. And then there’s the title. Dislyxec Poet is both a joke and a personal truth. As a dyslexic artist, Hoyo has long embraced misspellings and language mishaps as part of his practice. Instead of seeing them as mistakes, he lets them exist—because language, like art, is flawed, messy, and endlessly open to interpretation.
With this show, CB Hoyo signs off on a body of work that changed the way people engage with text in contemporary art. So, what happens when an artist makes too much art? Now, we wait for the answer.